Continental Foods starts new collaboration with Conaxess Trade Denmark

We are very pleased to announce a new partnership with Conaxess Trade Denmark for sales of our brand BONG Touch of Taste on the Danish retail market. The collaboration starts as of August 24, 2018, as a full service setup including brand management, key account management, field sales and warehousing/logistics.

Conaxess Trade is a leading FMCG outsourcing partner with more than 60 years of experience within the European FMCG business. Conaxess Trade is operating across six countries: Denmark, Sweden, Norway, Finland, Austria and Switzerland, specialized in the full value chain from warehouse management to field sales.

Christian Gustafsson, Sales & Export Director comments: “We are looking forward to this long term partnership with Conaxess Trade on the Danish retail market. We are confident that this collaboration will enable and contribute to a similar success that we have on the Swedish market.”


About Touch of Taste

In 1890 Gustaf Bong started his grocery and deli shop in Ystad, Skåne. It was from the beginning a small family company known for its quality products. The assortment in the shop consisted of peas, carrots, pickled onions, sauerkraut and more. Gustaf Bong AB was a pioneer business. Bong operated his own crops and established contracts with local farmers. He was a man who cared about tradition and quality. Even today, the products stand for tradition, food experience and high quality. In short, food prepared with personal care.

“Touch of Taste has some amazing products that anyone with an interest in food will love. A contemporary product that truly enhances the quality and functionality compared to existing broth products. I therefore believe that with the right sales effort, we can surely lift the category” says Søren Skipper, Commercial Director Conaxess Trade Denmark.


For more information, please contact:

Christian Gustafsson, Sales & Export Director 


Erik Forsman, Export Manager